Make Every Night Feel Like Sunday
Introducing a new product is a big deal.  We pride ourselves on having a focused, but excellent assortment of products. When we do launch something new, it is the culmination of months of planning, prototyping, fitting, debating, revising, debating some more, and eventually naming.  The history of any given product’s anatomy is always an interesting story.  This is the story of the Horizontal Fly.Â
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Our underwear have a satisfaction guarantee! Go ahead and give them a try!
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Sunday is a day for relaxation.  It’s for football, Netflix binges, and primetime HBO. It’s the day you cheat on your diet and refuse to move from your couch.  When you wake up on Sunday and are deciding what clothes to put on, the first thing you think about is comfort.  No one lounges on the couch in jeans and a collared shirt.  But what’s the perfect apparel for lounging?  Is it a pair of underwear?  Sure.  Is it a Horizontal Fly underwear?  Definitely. What about pajama pants? Absolutely.  You throw on your pyjama pants and your favourite football team’s jersey, grab a beer, and settle in for the game.
An hour and half later, though, disaster strikes. You’ve run out of beer. Thankfully, it’s halftime and you have fifteen minutes to run to the store.  You head for the door before realizing you can’t walk to the 711 in your Horizontal Fly underwear.  The restaurant below your apartment is a brunch hotspot and you can’t risk seeing someone you know while looking like a slob in underwear.  You go into your bedroom, put on some jeans, and walk to the store. Â
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The Horizontal Fly underwear was designed to make every day feel like Sunday.  Lounge underwear are typically made of light, airy and baggy cotton.  Comfortable, sure, but not appropriate to be wearing unless all the good underwear are in the wash.  We wanted to reinvent and reinvigorate the lounge underwear by maintaining the comfort, but giving it a modern look and some great technical details. The Horizontal Fly is built from Supima Cotton and Lycra for a premium, but lightweight feel.  The brushing extends the fibers making the fabric extra soft.  We added a convenient horizontal upper fly, so you don’t have any slips throughout the the day (you can even skip laundry day, but you didn’t hear it from us).  We finished it off with a form-fitting cut for refined relaxation and an engineered flex waist for ultimate movement and comfort.
The Horizontal Fly is a true triple threat. While you could wear the Horizontal Fly out to brunch and on the couch or on the couch and to bed, the Horizontal Fly underwear you can wear to bed, on the couch, or out to brunch.  No matter how you like to wear it, you know you’ll always be comfortable and, best of all, you’ll look cool and feel cool thanks to the tailored look and moisture wicking properties.
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To learn more about the Horizontal Fly click here.
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Our underwear have a satisfaction guarantee! Go ahead and give them a try!
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